The Top Three Important Metrics That Show the Performance of Your Website
You should know by now there are no two website metrics that were created equal. You might want to avoid the costly mistake of measuring metrics that have no value to your site. You don’t want to waste your time, money, and effort on things that will not add any value or lead to any success with your business, now do you? Even so, knowing how to measure performance of your website can play a significant role in ensuring you improve user experience. Secondly, you get to retain your existing customers and keep them coming back to this site. The other thing worth mentioning is you get not only to identify but also fix possible hitches that may not be noticeable to your competition.
Metrics are viewed as indicators that show how this site is performing. It needs no mentioning if you have performing metrics, it means your business is also performing. You don’t want to be this company that checks performance without factoring in marketing KPIs. The responsibility is on you to understand the key metrics that will help catapult you ahead of your competition. Read on to learn about the most common metrics to watch out for.
For starters, you ought to check what is known as time to Title. This is simply an indicator of the amount of time it takes your web page titles to load and appear on the visitor’s browser. At the very least, Time to Title shows how this all-important part of your website is performing – the gateway to all other content of a website. The best way to measure this would be in real time where you check and follow through all the marketing campaigns in place that drive organic traffic to your site.
The other important metric to check would be on the number of visitors directed to your website at any given point in time. There can never be any comparison to the critical role that having real-time traffic measurement plays. Should you see high traffic, it means your marketing campaigns and efforts are paying off. This metric also helps you know how the different campaigns are performing, allowing you to adjust accordingly.
You also have to check your website’s metrics in terms of the bounce rate of your site. Basically, the bounce rate will enlighten you on how your web visitors are finding your website. High bounce rates may be associated with poor alignment with your search engine optimization campaigns. The calculation is done against the number of visitors that have left abruptly.